Laptop and PC vendor Acer launched its first format retail store at E-mall, GC Avenue, Kolkata, in partnership with Galaxy Computech Pvt. Ltd.
Chandrahas Panigrahi, Sr. Director and Consumer Business Head, Acer India, said, “Acer is delighted to launch its one-stop electronic shop in Kolkata. Our aim is to help our shoppers make an informed choice and we hope to do so by giving him an unmatched experience in this retail ambience.”
Designed to grab the attention of customers, the outlet is engineered with the finest in-store dynamics. With clean lines and minimalistic finish, the ergonomic design of the store is highly appealing in its aesthetics. The retail experience is fine-tuned to precision and accredited with learnings of global consumer retail science. The rich array of in-store merchandising spans screen sizes from 7 inch all the way up to 100 inch.
Before making a purchase decision, a customer can avail expert consultation from the associates who are empowered with real time updated information on entire ACER offerings through a sophisticated tool. The one-on-one engagement between the customer and the brand is aimed at creating a stronger brand connect. The customers can make an informed choice on the spot and have it delivered at the convenience of their doorsteps.