Technology

AskmeBazaar gung-ho on Hyperlocal Model

AskmeBazaar gung-ho on Hyperlocal Model

Online marketplace AskmeBazaar.com said it is extremely optimistic about its pioneering hyperlocal service and is recording $1 million worth of daily transactions from this model.

Hyperlocal is a city-based model that addresses the local buyers demands by fostering an ecosystem of local sellers, and also promises faster delivery, ensures no in-transit damage, and provides local warranty and billing.
AskmeBazaar’s Next Day Delivery (NDD) service assures delivery of products the very next day of order placement, at no extra cost to the customer. It is live in top 25 cities in the country as of today and plans are underway to launch it in 25 more cities in the next 2 months. AskMe Grocery offers Same Day Delivery across a wide range of grocery items within 4 to 6 hours of placing the order. It is available in 15 cities currently and will be scaled up to cover 40+ top cities in the next 3 months. The hyperlocal service is available in the furniture category across 15 cities in the country.

Speaking on hyperlocal business model, Kiran Murthi, CEO, AskmeBazaar, said, “AskMe, because of its legacy of long relationships with over 14 million businesses across the country, has the right DNA for hyperlocal. In the last one year, the group has been successful in rolling out and scaling up multiple hyperlocal businesses that are significantly more efficient than the current inventory based models.”

Commenting on the grocery category, Ankit Jain, Co-Founder, AskMe Grocery, said, “Grocery is one of the most promising categories for the e-commerce industry today. Our objective is to achieve steady and fast growth and we are targeting 10,000 orders per day in the next 3-6 months.”

AskmeBazaar’s Next Day Delivery business is based on the hyperlocal, O2O model and is currently selling products across 12+ categories including home and office range, cameras, mobiles, consumer electronics and medical equipments.

A specially designed Mumbai city page across all hyperlocal service categories will allow the Mumbai buyers to choose from thousands of products across categories. AskmeBazaar also offers multiple payment options to the buyers including easy EMI, wallets, pre-paid options like credit and debit card, cash on delivery and card on delivery.

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