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Astrum expands its portfolio, adds four new segments

Astrum expands its portfolio, adds four new segments

Started as a peripherals company Astrum Holdings has revamped its product portfolio by adding four new segments: mobile accessories, Smart lifestyle products, IT Peripherals & cables for IT, Audio, Video, Mobile segment, and LED light segment.

“This is the beginning of a new era for us as well as our customers and partners. With new offerings Astrum will be one step choice for customers looking for multiple quality products at a competitive price range,” said Manoj Kumar Pansari, CEO, Astrum Holdings Ltd (Hong Kong).

Established in 2008, Astrum is headquartered in Hong Kong and has presence in five continents and 20 countries. The company is engaged in manufacturing of top in class products and also involved with leading ODMs for exclusive design and manufacturing of products. They are member of the Apple MFi program and have been developing Apple MFI certified lightning connectors, supporting all the Apple devices in any versions.

“Indian consumer market is driving the global business and hope. Astrum is a brand synonymous with innovation, cutting-edge and reliable technology. The latest products are designed to address the quality seeking upwardly mobile Indian users,” said Rohit Agarwal, CEO, Astrum Electronics India Pvt Ltd.

Earlier, Astrum had a tie-up with a distributor for PAN India presence and multiple segments, which did not take off. Now, Astrum will appoint regional distributors and bill them directly from India. The core strength of business will be channel partners with whom Astrum will work closely to take the leadership position. Also, partners will be enabled to maximize their business by taking most from the various channel schemes launched by Astrum.

The company’s products are sold in over 20+ countries and undergo extreme research and development prior to manufacturing, ensuring only the absolute highest quality tech accessories reach consumers worldwide. Astrum envision itself as undisputable and most reliable brand in providing innovative technology, designs and high quality assurance products with stable quality to meet and satisfy the ever-changing market.

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