Technology

Axis strengthens its product portfolio

Sudhindra Holla, Country Manager, Axis Communications India & SAARC,
Sudhindra Holla, Country Manager, Axis Communications India & SAARC

Swedish manufacturer of network cameras Axis Communications announced the strengthening of its latest range of products and solutions at the Axis Solutions Day 2016, held in New Delhi.

This year’s theme is ‘Innovating for a Smarter, Safer World’. The summit focused on Axis’ end-to-end solution from a basic surveillance to a more advanced system for security which can be implemented on a larger scale. The company focused on their latest solution offering – ‘Out of the box surveillance’.

The AXIS Camera Station S10 recorder is an out-of-the-boxready video management solution with pre-installed AXIS Camera Station software. It is intuitive and easy to use, allowing anyone to operate it to find and export high definition evidence. Combined with Axis network cameras, it gives you everything you need to confidently monitor your premises. So it’s ready to use straight out of the box.

Axis Communications showcased some of its most cutting-edge technologies which included ‘Zipstream’ – a revolutionary new technology, optimized for video surveillance, Axis Perimeter Defender, a high-end video analytics application for intrusion detection for the enterprise market and its range of feature-packed high performance cameras.

Speaking about the solutions seminar and the focus areas, Sudhindra Holla, Country Manager, Axis Communications India & SAARC, said, “There is a growing trend in the country to hasten and upgrade the security installations across enterprise sectors like banking, IT, transportation, retail, healthcare including the Government, City Surveillance/Safe City & Critical Infrastructure and we see a huge potential here. Axis products are easily integrated with a host of other applications allowing solution providers to blend surveillance with access control, intelligent building management systems, building analytical content and many more. We see demand from mid-market going up too.”

“We have a robust partner distribution framework which is a strong pillar of our business and our long standing commitment with existing and new channel partners, we foresee high growth and opportunities in making India a safer and smarter place,” he added.

Recent India wins like Nanded City, Kolhapur City, Bhavnagar City, Raheja IT Park and Persistent Systems highlight the demand seen across sectors.

Holla also informed that Network Video had overtaken the Analog market in 2015. Investment by Government, City surveillance and Critical infrastructure was going up and with HD becoming an industry standard, high resolution and compression is becoming a key requirement. He also talked about Analytics usage picking up in India.

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