With its newly introduced ‘Women’ category specifically tailored to cater to this particular consumer base, who wants its fashion solutions to be stylish yet affordable, fashion and lifestyle brand Bewakoof.com is expecting it to increase the total sales revenue by up to 40%.
Women in India are expected to spend $3 billion in online shopping over the next three years, with nearly 90% of the total on fashion and trends.
Talking about the new initiative, Prabhkiran Singh, Co-founder & Director, Bewakoof.com, said, “We are focused on creating a very dominant pan-India presence for Bewakoof.com and build the brand into a household name. With the launch of this new category, Bewakoof.com will curate the best fashion solutions for one of the most predominant market demographics –Indian Women –onto our platform. We are confident that with its cool, quirky style quotient and pocket-friendly, affordable apparel, our latest category will be a hit with all customers, old and new!”
With a diverse range of colours, design options and prints, Bewakoof.com is also planning to add chic denims and other casual wear options in the near future to its superb array of fashion solutions.
To help consumers shop seamlessly on the go, Bewakoof Shopping App is available on Android.