Mumbai-based online marketplace for services BookMeIn has launched a consumer engagement activity called ‘Brand Evangelist’. The initiative turns its Mumbai users into brand ambassadors by giving them an opportunity to pick their favourite service provider in the city and win themselves gift voucher that can be availed with the chosen vendors for any service.
Highlighting the idea behind this one-of-a-kind engagement exercise, Siddharth Dalal, Co-founder, BookMeIn, said, “Everyone loves gratification and vouch for services that they like. Taking on from this thought, we decided to allow customers to extend appreciation for service providers they are happy with at the same time letting businesses get a realistic idea of a clientele that swears by their offering. The Brand Evangelist contest works on both these aspects by bringing the vendors and customers closer.”
The process to be a part of Brand Evangelist is simple. The user needs fill out a form at https://1.shortstack.com/9bB6SR with some mandatory details such as name, contact no., email id, location, name of the service and the specific service provider and registers for this discount. Once this step is complete, BookMeIn will send an SMS to the user with a unique promo code within the next two days. This code can then be used to avail the discount with the chosen service provider. There are 25+ categories including music, diet, salons, interior decoration, cookery classes, personal and gym trainers, dentistry, astrology and vastu, psychology, psychiatry, cleaning services and more on which this offer is applicable.
In a nutshell, BookMeIn leaves the right of choice to end users and helps them connect with their favourite service providers to make their life convenient. Besides, the service providers get a platform to showcase their loyal customer base which in turns helps create a ripple effect by inviting more first-time customers to try the service. In this sense, it’s a win-win for both the stakeholders.