Appointment

Brocade names Joe Poehls as Principal Systems Engineer for APJ

Joe Poehls, Principal Systems Engineer (APJ), Brocade
Joe Poehls, Principal Systems Engineer (APJ), Brocade

Data and storage networking products firm Brocade has appointed Joe Poehls to the role of principal systems engineer for Asia Pacific Japan (APJ). Based in Tokyo, Japan, Poehls will report to Orcun Tezel, Brocade senior director of Systems Engineering for APJ.

In this role, he will be responsible for driving technical leadership and excellence, including consulting and customer deployments, for Brocade application delivery and optimization solutions across the region.

Bringing more than 17 years of technology consulting experience to Brocade, Poehls joins from Infoblox, where he was a lead solution architect responsible for network security management against Domain Name System (DNS) vulnerabilities and data exfiltration. Prior to Infoblox, Poehls spent eight years at F5 Networks, where he specialized in data center network and core application design for Financial Services Industry (FSI) customers. He also held various strategic design and consulting roles at OKI and Extreme Networks during the course of his career.

“Joe’s extensive experience in application delivery and data center network design puts him in a unique position to drive value propositions for our software networking and virtual application delivery controller innovations, allowing our customers to automate application delivery and simplify service deployment at massive scale,” said Orcun Tezel. “Joe will prove instrumental as a key member of our regional systems engineering team in helping customers leverage digital transformation to their advantage, through moving to New IP network architectures that are open, agile, and vendor-agnostic.”

“Brocade is at the forefront of software networking, and I am excited by the prospect of working closely with customers and partners in reaping business benefits out of a software-driven New IP network that is aligned with the evolution of the rest of IT and based on the principles of openness and scalability,” said Joe Poehls. “The traditional way of networking has been shown to be futile with legacy networks impeding programmability and automation. Helping customers solve their business problems and gain a competitive advantage will be an important mandate for me going forward.”

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