Cloud CRM solution provider CRMNEXT has launched India’s first cloud-based digital CRM platform on the February 2. The new platform is designed for the Digital age following the rule of Zero – Zero human-touch, Zero waste and Zero rework.
This new CRM platform will enable BFSI organizations to build a consistent strategy with competitive differentiation, and deepen the relationship with customers through every interaction. It opens the internal processes of financial companies to end-customers, enabling them to fulfil their needs on a digital self-service platform with ready assistance available when needed.
Nishant Singh, CEO, CRMNEXT, said, “We believe technology plays a bigger role now than ever in connecting with the customer on a day-to-day basis. We also believe that the digital customer has taken control of the business and hugely influences process innovation, thereby elevating customer relationship management (CRM), especially in the BFSI sector, beyond just call-logging or record-keeping! He expects a seamless transaction anywhere, anytime and anyhow.”
He further added, “It is certain that today’s legacy CRMs deployed in many established organizations will make-way for a single platform that is strategy driven, rather than the current roster of departmental solutions.”
The key highlights of CRMNEXT’s new Digital CRM Platform are its Ready-to-deploy Innovations, Change Modelers and Customer Empowerment Tools. What’s even more attractive to customers is the fact that the platform also upgrades automatically, integrates with outside systems automatically and can be owned anyway they want – on cloud (public or private) or on-premise. Apart from being customer friendly, the platform is especially powerful for the sales force, helping them intelligently plan and manage sales targets and lifecycle value for their customers. From managing tasks, appointments as well as their daily schedule via mobile, to managing and closing leads, sales force can now turbo-charge productivity on the go.