Cybersecurity firm F-Secure has appointed Mumbai-based Erus IT Private Limited as its sub-distribution partner across the western and central region of the country including Maharashtra, Goa, Gujarat, Madhya Pradesh and Chhattisgarh.
Erus IT will be the official distribution partner for F-Secure SMB products and services, including anti-malware security solutions among others.
Announcing the appointment, Amit Nath, Head of Asia Pacific (Corporate Business), F-Secure, commented, “We recognize the cyber security challenges and threats that the Indian small and medium businesses face today; and the compromises they have to make when it comes to security. India is a strategic market for us and we are committed to address the concerns of this segment as it has an unmatched share in the economy. Our state-of-the-art solutions portfolio and Erus IT’s market penetration strategy will play an instrumental role in taking our products to where our consumer is.”
Pankaj Jain, CEO, Erus IT, said, “We are delighted to announce our association with F-Secure to drive the SMB B2B market in the Western Region. Our geographical reach and long term association with the channel network and resellers will help F-Secure, to tap the existing market in a better manner.”
Erus IT is also looking to capture newer markets and expand the existing regional sales force in order to understand the specific market requirements and interact with clients in a better manner.”
The Indian cyber security market is characterized by increasing expectations of the channel partners, cut-throat competition among players and price-sensitive dynamics. After intense analysis of the market requirement, competition offerings, resellers’ pain area, end user demands, both the companies have jointly developed aggressive price models and relevant SKUs, tailor-made for the Indian ecosystem.