The global A2P SMS market is expected to grow at a CAGR of 5.7% during the period 2016-2022.
These are the findings in Infoholic Research LLP, a global ICT market research and consulting organization, recently published study titled “Global A2P SMS Market Trends & Forecast – 2016-2022”.
Transactional service is expected to dominate in A2P SMS market due to increasing retail and e-commerce transaction service and mobile banking.
Globally, increasing mobile subscriber base and world population are the key drivers for this market growth. The BFSI and retail verticals are contributing the major market share for the A2P SMS market growth. The research predicts that the global A2P SMS market is expected to grow at a CAGR of 5.7% during the period 2016-2022.
“Globally, A2P SMS market is expected to play a pivotal role in mobile messaging market. The increasing demand for the real-time information from the consumers will lead business to adopt this technology to improve their consumers’ confidence. In the next five years, emerging countries are set to be the future growth opportunity for A2P SMS players,” said Bhavya H, Research Analyst at Infoholic Research.
As per the market study, in 2016, North America is set to be the strongest performer for A2P SMS market. The Asia Pacific region holds the huge growth opportunity for A2P SMS players in next six years, followed by Latin America and the MEA regions. “A2P SMS has become a key revenue pocket for MNOs as A2P messages traffic is expected to reach 2.5 trillion by 2020. Many MNOs are only keen on their regional markets and not capitalizing international A2P traffic, which could rather be the actual revenue stream for them,” said Tariq Shaik from Research Operations of Infoholic