GO-JEK announced the acquisition of LOKÉT – an event management and ticketing company in Indonesia – for an undisclosed amount. Through this partnership, GO-JEK and LOKÉT will provide their respective technology strengths to improve the whole event experience for both consumers and promoters.
GO-JEK provides ticket purchasing services via GO-TIX, with an array of partnerships with cinema networks and various event organizers. LOKÉT will be able to tap into GO-TIX’s current offering of more than 250 events and relationship with two cinema networks, CGV and Cinemaxx.
GO-JEK CEO Nadiem Makarim said that the acquisition will strengthen GO-JEK’s position as a leading on-demand services provider in Indonesia to meet the daily needs of consumers. “We see LOKÉT as a company that continues to innovate and utilize technology in its experience of handling various events and entertainment needs. This collaboration will eventually be able to provide various services that can help promoters solve the main problems of an event. For example, ticket distribution, audience management, and the provision of innovative entertainment. The promoter will then be able to feel the impacts due to the increase of audience satisfaction,” said Nadiem.
GO-TIX will expand their service offerings with the acquisition of LOKÉT. “With this partnership, the consumer experience of enjoying events and entertainment will be more intact. Ticket purchases, the
atmosphere at the event location, as well as transacting at the location of the event, should be smoother, easier, and more comfortable,” he said.
LOKÉT CEO and Co-founder Edy Sulistyo mentioned, “With this partnership are able to better benefit our partners by supporting more events of all sizes covering live music events, festivals, attractions, workshops, seminars, and movies.”
Edy adds that this acquisition will solidify LOKÉT’s position as the largest player in the events and entertainment industry. Utilizing GO-JEK cashless payments technology, transactions are made easier, increasing sales for promoters. Promoters can also understand their customers better from increased consumer behavior data Since founding in 2013, LOKÉT has enabled more than 80 percent of large-scale music events in Indonesia facilitated by funding from East Ventures and Sovereign’s Capital.
Following this acquisition, LOKÉT’s management and operations will remain independent.