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Google Closes Down Great Online Shopping Festival

Google Closes Down Great Online Shopping Festival

After three years Google is shutting down its Great Online Shopping Festival (GOSF). Apart from helping large eCommerce players get massive transactions, GOSF also served as a great platform for hundreds of small and medium businesses to find customers across India.

Back then India had 130 million Internet users with only 8 million Indians shopping online, and the total online shopping Industry was approximately $2 billion. Fast forward to 2015, India has over 350 million Internet users and over 50 million online shoppers projected to reach 100 million by 2016 and the Industry is already over $10 Billion.

Launched as the Cyber Monday of India to encourage more Indians to shop online by offering them the best of deals across portals today, users don’t have to wait for 12 months to get the best deals online.

Today, India has many flourishing and successful eCommerce companies and there are multiple deal days being hosted by various e-Commerce players delivering great value to shoppers across India said Nitin Bawankule, Industry Director – eCommerce, Local & Classified, Google India, in a blog post.

“The pace of growth and the impact eCommerce companies are driving in India has gained significant momentum and we are very pleased that we were able to play our part in this journey in India. GOSF in many ways was a catalyst in boosting consumer confidence to shop online and we are grateful to all our partners and buyers who contributed in making GOSF, the largest online shopping festival not just in terms of scale but also in impact,” he added.

Bawankule remarked that Google will continue to invest in initiatives to empower small and medium businesses and work along with the Industry to make Internet a growth engine for the country.

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