Helpchat said it has recorded an overwhelming response to its ‘Festive Season Help’ feature.
The service was introduced to assist Helpchat users in navigating through the many deals and discounts across online and offline retail channels during Dussehra and Diwali time. Helpchat processed more thanr 1 lac consumer queries during this time announced the press release.
Of all the requests on the app, 60% were related to online shopping. 42% of the weekly request focused exclusively on the best e-commerce discounts and deals. The category that witnessed maximum traction is mobile phones wherein consumers posted several request regarding potential purchases via popular marketplaces such as Flipkart, Amazon and Snapdeal etc.
Ankur Singla, Founder and CEO, Helpchat, said, “We have received an exceptional response to our ‘Festive Season Help’ feature. It is exciting for us to see that in a short span of time, Helpchat has indeed become the default behaviour of consumers. During the festival season, a very large number of users turned to our platform for different kind of request, like from where to buy their Puja Samagri, the best deals on consumer electronics, top offline sales to the best location for a Ravan effigy in their cities. We are pleased to be the personal assistant of choice for the entire spectrum of our users’ needs.”
About 50% of the request on Helpchat came from Tier 1 geographies like Delhi-NCR, Mumbai, Bangalore, Pune & Hyderabad. More than 80% of the users belonged to the age bracket of 25-35 years and almost 35% of them were female. Besides online shopping, the other areas that recorded maximum request during this festive season were offline sales (23%), apparel shopping (19%), help with choosing the best electronics and appliances (11%) and queries about local Puja shopping (5%).