startup

“Hope to grow to US$ 10 million by 2018”

Aarogyam Energy Jewellery's CEO Chirag Haria
Aarogyam Energy Jewellery's CEO Chirag Haria

Aarogyam Energy Jewellery was started in July 2014 and has since been has been scaling by 1.5-2 times quarterly. In addition to targeting an annual run rate of Rs. 5 crore in the next 12 months, Aarogyam is also planning for mergers or acquisition in Techno Start-ups and in next 2-3 years, hopes to become one of the biggest online players in the Alternative Therapy market. In a chat with The Red Mark Aarogyam Energy Jewellery’s CEO Chirag Haria talks about his aim to become a niche player in this ever burgeoning healthcare sector.

How did the idea for such a venture come up? Please elaborate.

It all began with old memories of my childhood days. My grandfather was a Homeopath Doctor. Being a doctor he always did social service and never ever thought of minting money. He had very powerful permanent magnets. In childhood days he made us sit on chair and put our legs on those magnets for 15 minutes twice daily. One leg on South Pole Magnet and other on North Pole Magnet. My Grand Father use to tell us that you are stronger than others are and you do not get tired easily while others get. When I came across this magnet therapy again in 2009 in the form of Bracelet, I recollected the words of my Grand Father and started studying the effects. I made up my mind to promote this product in large scale. Journey was tough and challenging but worth learning from that. Discouraging words from near and dear ones was the motivation to prove them that my grandfather was a great doctor.

Our vision is to make available Quality Alternative Health Therapy products in every corner of country. Brand Aarogyam Energy Jewellery is an fashion jewellery which offers Bracelets, Pendants, Rings, watches etc which can also be effective as an Alternative Health Therapy because of Magnets which helps regulate our blood circulation.

How old is the venture and what all have you planned out to further the growth of this venture?

I have started this in the July 2014. Our business has been scaling by 1.5-2 times quarterly since its inception. We are targeting an annual run rate of Rs. 5 Cr in the next 12 months. We might be planning for mergers or acquisition in Techno Start-ups and in next 2-3 years, we should become one of the biggest online players in the Alternative Therapy market.

How well known is this alternative therapy known in the market?

Government of India is promoting AYUSH aggressively and people are getting attract to this therapy, as it is painless and without any side effects. Expenses for this therapy are too low as compared to other medicines so this can be easily affordable to common people.

Is it available online or has physical stores too? Please elaborate

Currently, we’re only selling this online on unltdoffers.com and some top marketplaces like Amazon, Snapdeal and Flipkart. We’re, however, looking to expand significantly by moving into the offline space too in the second half of FY 16- 17 when we would have stabilized and grown the online business significantly.

Which all diseases or disorders can it resolve?

Aarogyam Energy Jewellery primarily helps in regulating Blood Circulation and improving blood flow which helps in fighting nearly 80% of chronic ailments. Moreover, it also helps in making our immune system robust and acts as a pain reliever for Arthritis and Joint Pain.

  • Can Regulate Blood Circulation
  • Can improve immune system
  • Can act as pain reliever (Arthritis / Join Pain)
  • Can help in controlling Blood Pressure
  • Can help in Controlling Diabetes

Those without any health problems should wear to avoid future issues. Prevention is better than cure.

How big is this market in India?

We’re still learning as we move along. But the healthcare market is expected to touch 280 Billion USD by 2020 which is huge. We wish to be a niche player in this ever burgeoning healthcare sector. We’re the pioneers in this sector and hope to grow to 10 Mn Dollars by 2018.

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