Digital payments company TranServ has launched what it claims is India’s first Social Mobile Wallet – Udio.
Synonymous to its name which means “share” in Croatian, the Udio Wallet integrates a highly social, community-driven aspect with anytime, anywhere accessibility to digital P2P transactions via its secure and seamless payment structure, thus creating a ubiquitous ecosystem for both consumers and brands. Extending and replicating social behaviours, Udio enables squaring of dues, sharing dinner bills or a cab ride a hassle free task.
The release claims that what differentiates it from other mobile wallet players is in the approach. While other mobile wallet players depend upon cashbacks and discounts to drive consumer adoption, TranServ’s Udio wallet brings the user experience to life with its smooth, immersive interface. Udio users can gift their friend’s merchant vouchers, coffee, drinks, desserts and even spa sessions at their favorite hangouts.
Speaking on the launch, Anish Williams, Co-founder & CEO, TranServ, commented, “With the Udio app, we are taking the next step in the field of digitally led social payments in India by seamlessly integrating the social aspect with our secure and swift digital solutions.”
The Udio wallet also has several value-added features that make it stand apart from the other mobile wallet apps. Every Udio wallet comes with a VISA Pre-Paid Card linked that is powered by Ratnakar Bank allowing Udio users to leverage the wallet’s payments facility with over 1 lakh merchants across the country. This seamless usage across online and offline channels through the Udio VISA Card adds even more value for the user and makes the wallet truly ubiquitous. With Udio, every cash-free payment becomes much more simple, swift & magical!