Security

Kaspersky’s solution FFForget to help people save their digital memories

Kaspersky’s solution FFForget

To help people save their digital memories cybersecurity firm Kaspersky Lab is working on a solution called FFForget, which will allow people to back up all of their memories from the social networks they use and keep them in a safe, encrypted memory container.

FFForget is planned for 2017.

According to a research by the Company while nearly 78% say they want to leave social media but the fear of losing digital memories and contact with their friends makes them stay.

Previous research has highlighted a strong tendency for people to use digital devices as an external part of their memory. Studies have also demonstrated that people cannot resist checking their social media conversations and status updates on their phones. However, this latest survey indicates that users are actually self-critical and aware of their fixation – 39% of respondents said they believe they are wasting time on social networks. Nearly 78% even stated that they have already considered leaving social networks behind them.

Despite an inclination to leave their social networks, people are compelled to stay. A vast majority (62 %) believe they would lose contact with their friends if they left social networks. 21 per cent of respondents were less worried about their friends, but were afraid they would not be able to recover their digital memories – such as photos – once they had left a social network.

“With FFForget we want to create a solution which keeps people from being afraid of losing their memories to account damage or hacking attacks. And most importantly – people using the app would win back their right to quit any social network at any time without losing what belongs to them – their digital lives,” said Evgeny Chereshnev, Head of Social Media at Kaspersky Lab.

FFForget is planned for 2017. Interested users can register at ffforget.kaspersky.com to give feedback and influence the scope of the app. They will also get updates, insights and early access to the public beta when it will be available.

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