MapmyIndia, India’s leader in premium-quality digital maps, GPS navigation, GPS tracking, location-based apps and GIS solutions, today announced the release of MapmyIndia eLoc, India’s first Nation-wide Digital Address. This powerful innovation, packaged as a simple and easy to use digital address, will transform historical addresses and disrupt traditional mapping and navigation services, bringing immense convenience to individuals and significant benefits to businesses and governments across India.
eLoc will help Indian travelers and commuters search, share and navigate to destinations’ exact doorstep far more easily and quickly. It will also reduce time, money and fuel wastage and expenses for businesses in the ecommerce, transportation, logistics and field operations domains. Finally, governance at all levels, across urban and rural levels, will be empowered with much more productivity and transparency when it comes to civic amenities delivery such as electricity, water, gas as well as property tax administration and tax evasion detection.
What is eLoc?
eLoc by MapmyIndia is simply put, the Aadhaar of addresses. eLoc of any place, be it a building/flat/office/business/city/village/locality/road and so on, is a short, 6 character code (for e.g. 8GDTYX, or MMI000), which is easy to remember, share, type and provide. Behind the convenience and simplicity of eLoc lies the huge power of India’s most comprehensive, accurate and precise door-step level, 3D, digital map database and turn-by-turn navigation solution built by MapmyIndia. Hence, the power of eLoc is such that when a person, business or official searches for a place by entering its eLoc, they can see the precise map location of that place, get turn-by-turn directions to the exact entrance doorstep of that place, and also see information about that place besides its location, such as reviews, photos and other information provided by the place’s owner, businesses and governments.
MapmyIndia has privately invested over 200 crores over the last 20+ years in advanced mapping technologies and professional field surveys to create India’s most comprehensive digital address database, as a result of which over 2 crore and counting eLocs, across all 7000+ urban towns and 6+ lakh villages in rural India, are already readily available for individual, business and government users to use instantly, for free. This nulls the need for significant future investment by public and private entities in creation of a digital map and address database. For new places that come up, or those that change or shut, or those missing in MapmyIndia’s database, users can add them by visiting http://maps.mapmyindia.com on their browser or by using the MapmyIndia mobile app across Android, iOS and Windows platforms, and MapmyIndia will continue to professionally verify and validate those contributions.
“MapmyIndia’s mission from the start has been to make the world better through maps and location technologies. We believe eLoc is a game changing milestone in India’s history, and like we mobile phones helped India leapfrog other countries, eLoc will leapfrog India to the forefront of mapping and navigation convenience and capabilities compared to the rest of the world. Seeing the government’s commitment to the ‘Digital India’ initiative I believe the time is ripe for India to move towards a digital address system. We see eLoc as the most simple, precise and powerful way of locating addresses, navigating to them and sharing information about addresses/places/buildings/flats etc. Through our own investment and decision to make this publicly available, we hope to encourage the public and private ecosystem to leverage this ready-to-use, priceless asset and build transformative experiences and businesses for Indians and India by using MapmyIndia eLoc. There is no need to commission surveys and reinvent the proverbial wheel. The information already exists with MapmyIndia and can be customized according to the needs of the individual customers. This not just saves costs but also speeds-up the delivery. I am confident that MapmyIndia eLoc is a powerful idea whose time has come, and which will benefit hundreds of millions of Indians, millions of Indian businesses and thousands of government departments at all levels across India. MapmyIndia has already partnered with the Indian Space Research Organisation and its national statellite imagery service called Bhuvan, and the indigenous positioning system called Navic, to combine all these ingredients with MapmyIndia’s own mapping and navigation technologies to offer the best solution for India, most suitable for India, and a solution which we are proud to say is both the best for, and also made in India.” says Rakesh Verma, Managing Director, MapmyIndia.