Bollywood actress Sonakshi Sinha has replaced Priyanka Chopra to become the most sensational celebrity to search for online in 2016, according to Intel Security.
Priyanka Chopra who was most sensational celebrity for 2015 is down to No. 7 this year. This year’s list saw major changes as younger (Gen-Y) movie celebrities making their presence felt in the top 10 list. Farhan Akhtar is second in the list (racing from No. 11 in 2015) and is followed by Kareena Kapoor at No. 3 (from No. 10 in 2015). Tiger Shroff and Arjun Kapoor shared their ranks at No.4 (Arjun was No. 18 in 2015). Shraddha Kapoor follows suit at No. 5 (down from No.2 in 2015) and completes the top 5 celebrity list.
With the increasing penetration of broadband, consumers rely on the internet to find more information such as award and TV shows as well as movie premieres, album releases, celebrity breakups and more. The study, published by Intel Security, highlights the various ways hackers can take advantage of consumer interest around several facets of Bollywood cinema news and entice unsuspecting fans to visit sites loaded with malware that can steal passwords and personal information. Accordingly, it emphasizes on the risks of their online behavior and how to best protect themselves from potential threats.
“Cinema and celebrity culture continue to be synonymous with Indian consumers,” said Venkat Krishnapur, head of R&D operations for Intel Security’s India Development Centre. “Cybercriminals are increasingly targeting consumers who access information-on-the-go, without considering the potential security risks online around celebrity interest. We at Intel Security remain committed to creating a positive online experience by educating and protecting the Indian consumers.”
A search for ‘Sonakshi Sinha + Torrent’ results in a 21 percent chance of connecting to a malicious website.
Sonakshi Sinha topping the list highlights the trend towards Gen-Y celebrities becoming high value targets. Consumers are now, more than ever, streaming videos, and movies online. As file sharing and torrent use continues to grow in popularity, it’s no surprise that movies are a target for cybercriminals seeking to create malicious files.