Microsoft has partnered with Federation of Karnataka Chambers of Commerce and Industry (FKCCI), an apex organization for industry, trade and service sectors in Karnataka, to help more than 200000 SMBs across Karnataka to adopt technology with cloud computing.
This will not only open more avenues for SMBs but also help them connect better with their existing customers and reach out to the potential customers across India.
India’s SMB segment is playing a significant role in India’s economy. According to the NASSCOM and Frost & Sullivan report – India SMB Market – Monetizing Emerging Opportunities (2014), it employs approximately 40 per cent of India’s workforce, contributes more than 17% to national GDP, has close to 45 per cent share in manufacturing output and accounts for about 40 per cent of India’s total exports.
“Technology lies at the heart of any business and the right mix of IT adoption helps businesses accelerate their growth at a minimum cost. We are excited to partner with Microsoft to drive the next wave of growth for our member organizations,” said Tallam R Dwarakanath, President, FKCCI.
Findings of a survey conducted by Greyhound Research states that organizations in Bengaluru in terms of IT maturity and deployment rank higher than other Indian counterparts. It stated that compared to the national average of 76%, only 73% organizations find it a challenge to source and deploy the right technology for their organization. Other than being a mature market for IT, Bengaluru also boasts of a conducive technology ecosystem as compared to other Indian cities. It only lags behind when it comes to having access to basic infrastructure to support organizational operations, adoption of technology can help workforce be mobile and collaborated leading to enhanced productivity.
Meetul Patel, General Manager – SMS&P, Microsoft India, said, “With our association with FKCCI we are able to reach out to thousands of SMBs and democratize information technology for small businesses while providing enterprise-class solutions that level the IT playing field for them and offer superior value to SMBs. This will open new avenues for them while gaining access to new markets resulting in profitable growth.”