Online and offline discovery platform NowFloats has named Rajeev Goyal as the company’s Vice President of Growth & Strategic Projects, and Mukesh Lohar as their Business Head for India and Asia Emerging Markets.
Lohar will be chiefly responsible for creating and managing business streams for NowFloats.
Mukesh Lohar comes with 15 years of rich experience in setting up SMB and SaaS businesses, pre-sales and strategy working with multiple companies such as Knowlarity Cloud Telephony, Tata Communications Ltd. and Bharti Airtel Ltd and has several awards in his name, including the much coveted ProClub and Blue Ribbon award. He is an alumni of IILM and IIM, Lucknow GMPE dropout.
Rajeev will assume the responsibility of growing the discovery platform’s business through the use of empirical and scalable methodology. He will be also be leading the company’s Digital Desh drive. It is an initiative by NowFloats which aims to unravel exactly how the Tier 2, 3 and even 4 cities are using technology innovatively in their everyday life. This is an anti-survey of sorts because it is a quest to document the real stories behind those numbers of increasing internet users in India.
He brings with him over 17 years of experience across Digital Search Marketing, Ecommerce, Online Grocery, Payment Solutions, SME Financing, Consumer Internet and VAS in organizations across verticals, including, Vodafone, Ericsson, Videocon, Spice and Askme. He is adept at running large teams and deliver on key organizational goals such as revenue, scale and operational efficiency. During his 7 year stint with Vodafone, he led the company’s VAS Vertical (Including Internet (3G/2G Business).
Prior to joining NowFloats, Rajeev was the Group Vice President for Operations, Strategy and Go-To-Market for Askme. In this leadership role, he was primarily responsible for heading operations across business lines, incentive management across teams across business lines, managing Go-To-Market for all new launches and rollouts, providing strategic direction to the organisation in terms of geographical expansion, consolidation, rollouts, back-end efficiencies, customer Engagement and sales force management.
Jasminder Singh Gulati, Co-founder & CEO NowFloats, commented, “Roping in Rajeev is an important strategic decision on our part. He strongly believes in growing exponentially rather than incrementally and his role at NowFloats will evolve with time. His philosophy is that when one works in a startup environment, one’s Key Result Areas is everything that one is capable of doing, and not limited to a “role”. This will define how he contributes to NowFloats in the coming times.”