Oracle said it is observing strong momentum for its Customer Experience (CX) Solutions in India with recent customer wins like Adidas, Aditya Birla Online Fashion, Hyundai and adoption by companies like Mercedes Benz, Jabong, Reliance Commercial Finance, MakeMyTrip.com and many more.
In India ecommerce, automobile, BFSI and retail are the key industries which have seen a spurt in the adoption of CX technologies. The rapid growth of the Cloud Customer Experience business at Oracle is because companies want to differentiate, enhance and grow their CX experiences for better business results. Customer experience (CX) remains a huge priority for global organizations to not only meet consumer demands, but also to increase revenue. According to a Customer Experience Survey by Oracle, brands recognize the significant financial impact of poor customer experiences, yet struggle to develop and execute successful strategies.
Customer choice in the marketplace is at an all-time high, and a company’s success is now directly correlated to meeting consumer demands and expectations with a simple, consistent and relevant experience that drives them to purchase and return again. Creating a great customer experience means delivering these qualities consistently over time across the entire customer lifecycle. Exceptional customer experiences create the loyalty, advocacy, and repeat business that drives success.
Customer experience solutions help companies and organizations transform their existing operational systems and infrastructure into a differentiated customer experience across the customer lifecycle preventing revenue loss and increasing customer satisfaction. Increasingly Chief Marketing Officers (CMOs) and Chief Information Officers (CIOs) are collaborating to design holistic customer experience solutions. By aligning technology initiatives with the needs of marketing, a technology company increased their conversion rate from sales qualified opportunities to closed deals by 30%.
“Oracle CX Cloud solutions are seeing strong adoption across all industries, because of the strong omni-channel experience that only Oracle can provide, thus, giving a unified 360 degree view of the end-consumer. Oracle also collaborates with teams on the customer’s side to offer unparalleled guidance in order to understand their requirements and offer tailor-made solutions,” said Nitin Singhal, Senior Director, CX Applications, Oracle India.