Carpool app Orahi is expanding its target consumer network by catering to college students by launching the newly modified app to the students of various colleges in Delhi and NCR to be launched in August 2016.
The Gurgaon-based carpooling app launched in March 2013 allows car owners and commuters to be a part of Orahi by registering on the platform followed by a verification process. Once the verifications are done, the app shows all the people riding on a user’s route and one can select the person he/she wants to travel with.
Commenting on the launch, Orahi Founder and CEO Sameer Khanna said, “College students in Delhi-NCR face commuting problems everyday even though the public transport network in the city has evolved considerably. There are certain colleges where last mile connectivity is still a matter of concern. To plug this gap, we decided to cater to the needs of college students following an internal research. After examining the attitudes, behaviours and beliefs on carpooling of college students, we have rolled out a modified app especially for them.”
According to the Orahi study, around 28.4% college students own a car, of which only 7.6% carpool daily and out of those who do, 40.9% do it to save money, 44% do it for convenience, while a majority of students simply do it for fun. Moreover, while conducting this research, we came across 49.3% students who strongly felt the need of carpooling in their peer group.
Following an automated payment system, Orahi charges Rs 3.50/km from each passenger for every ride. Out of this, the owner of the car earns Rs 3 and the remaining 50 paise goes to Orahi, without any membership fee. Currently, operating only in the Delhi-NCR region, Orahi plans to expand into metro cities like Mumbai, Pune, Hyderabad, Chennai and Bangalore in the second quarter of 2016.