Mobile payments and commerce platform, Paytm plans to hire over 10,000 Paytm agents as it seeks to aggressively expand its offline merchant network to over 20 lakh touch-points by the end of the current fiscal year.
Now that Paytm’s cashless payments are widely accepted across India and the overwhelming response to Paytm, the company is setting bolder targets to acquire more offline merchants in the coming months.
Commenting on the announcement, Amit Sinha, Snr. Vice President – Paytm, said, “As millions of consumers across India have taken to using their Paytm Wallets to transact offline, our biggest opportunity is to be available in every town and city in the country. We want to reach there faster, are looking to further strengthen our onboarding teams as we continue to build India’s biggest payments network.”
Brick-and-mortar merchants and other online-to-offline sectors present a huge opportunity for Paytm to integrate its fast, secure and convenient payment solution. The company has recently registered unprecedented growth in offline payments. The Paytm platform saw an overwhelming 435% increase in overall traffic within hours of the Honorable Prime Minister Narendra Modi announcing his plans to have a corruption-free India. This is a great showcase of how fast consumers across the country are taking to the ease, convenience and safety Paytm’s cashless payments offer.
The company has been ramping up its customer and merchant acquisition efforts as they realize the benefits of the strong positive network effect and its diverse use-cases. The company with its online-to-offline (O2O) payment solutions aims to build the country’s largest payment network.