Technology

Pegasystems and Accenture team to offer CSPs intelligent customer decisioning as a service to improve customer engagement

Pegasystems, software company

Pegasystems, software company empowering customer engagement at the world’s leading enterprises, and Accenture, a leading global professional services company, today launched Intelligent Customer Decisioning as a Service, a cloud-based solution designed to advance marketing strategies for telecommunications providers.

With Intelligent Customer Decisioning as a Service, Communications Service Providers (CSPs) gain a fully operational business team from Accenture to run effective real-time marketing campaigns on Pega’s AI-driven decisions marketing solutions.

As CSPs fight for every customer, many lack the resources to implement advanced one-to-one marketing capabilities to attract new customers while reducing churn. Intelligent Customer Decisioning as a Service helps CSPs improve subscriber retention, acquisition rates, and sales practices by combining Pega Marketing for Communications and Pega Customer Decision Hub with Accenture’s consulting, managed services, and deep industry expertise across technology, digital, and marketing. Leveraging Pega technology that optimizes customer engagement, Accenture’s teams execute AI-driven marketing strategies for clients to achieve performance goals, without disrupting day-to-day operations or requiring additional resources.

“As CSPs look to retain and gain new profitable customers, they need the ability to quickly implement effective marketing strategies that engage customers and get results,” said Mark Davies, senior director and industry principal, communications & media, Pegasystems. “By enabling businesses with a team of industry experts to run intelligent marketing campaigns using advanced AI and decisioning technology, organizations can achieve fast, profitable results with minimal risk and upfront investment, either as a temporary solution or a long-term strategy.”

“Today’s Cloud First driven landscape requires organizations of all sizes to combine skilled business resources with advanced technology and managed services capabilities to develop, execute, and manage marketing campaigns that achieve tremendous success in an as-a-Service economy,” said David Steuer, managing director, and Pegasystems global practice lead, Accenture.

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