Software company Pegasystems has launched new artificial intelligence (AI) and robotic automation capabilities in its customer relationship management (CRM) offerings that enable businesses to optimize their sales and customer service effectiveness with desktop analytics and machine learning.
By unifying Pega Workforce Intelligence within the Pega Customer Service and Pega Sales Automation applications, businesses can uncover hidden patterns of inefficiency by analyzing millions of actions taken every day on every desktop from any application. These insights unlock the full potential of the organization’s people, processes, and technology by revealing previously unseen opportunities to improve productivity and coach new behaviors that boost the bottom line.
Pega now offers the only CRM solution that gives actionable advice to overcome these pitfalls and improve the employee and customer experience. Its workforce intelligence capabilities use robotic automation and AI to understand how sales and service agents work and how the apps and processes work for them. By combining these insights with CRM performance data, organizations have the unprecedented ability to not only identify masked inefficiencies but also realize how they directly affect agent performance and customer experience. These insights empower managers to improve the workforce environment by coaching employees with new approaches, automating redundant processes, or instituting more effective best practices.
Pega’s end-to-end suite of CRM applications for marketing, sales, and service combine its market-leading business rules engine with sophisticated and intelligent real-time analytics. Powered by the Pega Customer Decision Hub, Pega CRM apps enable clients to constantly anticipate customers’ changing needs and provide personalized recommendations throughout the customer journey. By engaging current and prospective customers with the right message at the right time on the right channel, businesses can increase customer satisfaction while enhancing customer lifetime value.
“The margin between business success and failure can be razor thin, sometimes turning on the smallest detail that makes the biggest difference,” said Don Schuerman, chief technology officer and vice president, product marketing, Pegasystems. “By analyzing workforce behavior on the desktop, businesses can uncover hidden inefficiencies that have quietly impacted team productivity, customer experience, and bottom line results. This industry-first CRM capability offers solutions to problems that companies didn’t even know existed to improve their business in surprising new ways.”