ShopClues names new VP and head marketing and head HR

Babu Vittal, Head HR, ShopClues
Babu Vittal, Head HR, ShopClues

Managed marketplace ShopClues has brought on board Harneet Singh as Vice President & Head Marketing, and Babu Vittal as Head HR.

Speaking on the new hires, Radhika Aggarwal, Co-founder and CBO, ShopClues, said, “We are most pleased to welcome both Harneet and Babu on board. Both of them come with solid experience in their respective fields and we look forward to the positive impact of their leadership, dynamism and proven abilities in scaling our business growth. These new appointments are in sync with Shopclues’ path to profitability.”

Harneet Singh, VP & Head Marketing, ShopClues

Harneet joins ShopClues after his last role as Chief Business Officer at Zopper, a hyperlocal marketplace for electronics. At ShopClues, Harneet will oversee Marketing strategy and Brand building across channels covering online, offline, mobile, digital and strategic alliance partnerships. Other focus areas would be media planning, rolling out campaigns in offline and online channels and activities directed at customer engagement/retention and acquisition. Harneet is an alumni from the Sydenham Institute of Management Studies, Mumbai where he did his Masters in Management Studies and prior to that he completed his Engineering.

Speaking on his appointment, Harneet said, “I am super excited to be a part of India’s largest managed marketplace – ShopClues. In a short span of 5 years, ShopClues has established itself as a dominant player in the e-commerce sector through rapid growth in both merchant and consumer base. What excites me more about the role is the fact that there is an opportunity to create a unique space for ShopClues in the e-commerce space and have a very differentiated play, leading to profitable & sustainable growth. I will be looking at further scaling the business through right consumer connect, innovative marketing solutions and aligning marketing with the path to profitability.”

Another appointment is of Babu Vittal as the Head of Human Resources, who is a certified design thinker from Stanford University, alumni of XLRI Jamshedpur, and holds an engineering degree from the University of Madras. In June 2013, Babu joined Flipkart to head HR for its retail division, and later spearheaded the centers of excellence in Flipkart for compensation & benefits, performance management, and organization design, as Senior Director – HR. Moving on, he also served Reliance Communications as its Head HR in 2015 before joining ShopClues in 2016.

“ShopClues has proved itself to be the game-changer of e-commerce business in India and it’s my pleasure to be a part of their journey of achieving profitability in 2018. ShopClues is in an exciting phase of growth and expansion and I’m happy to come on board at this crucial stage,” said Babu Vittal, Head-HR at ShopClues.

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