Network security firm SonicWall, which spun off as an independent cybersecurity company last year, has launched SonicWall University and new global marketing programs and incentives to enable the channel to address new cybersecurity threats and the skills gap facing small and medium-size businesses SMBs).
SonicWall had introduced the SonicWall SecureFirst Partner Program on November 1, 2016. Over 10,000 partners have already registered as SonicWall resellers, and the SecureFirst Partner Program is now open to partners in Asia Pacific.
“Today, we are announcing major investments in education and marketing to help enable these 10,000 partners to assist their customers with securing their business. We know these cyber threats are shifting and small to medium-size businesses are increasingly becoming targets, but they often lack in-house expertise and rely on trusted partners to keep their infrastructure secure,” Bill Conner, President and CEO, SonicWall.
New SonicWall University to bridge the cybersecurity threats and skills gap
To address the lack of trained cybersecurity resources available to SMBs and enable SonicWall partners to provide the best real-time industry offerings to their customers, SonicWall unveiled today SonicWall University. This channel enablement program is designed as an extension of the SecureFirst Partner Program, helping communicate insights SonicWall has gleaned from the SonicWall GRID Threat Network to the partner community in a structure they can learn from easily.
More than 5,600 individuals in the SonicWall channel already have earned technical certifications through existing SonicWall certification programs which will continue. Now partners can also access SonicWall University with rich enablement content, tools and resources delivered via an on-demand, web-based platform.
“The interest partners have shown in the SecureFirst Partner Program, and the early buzz by partners about today’s launch of SonicWall University, underscores just how big of a priority high-quality enablement is to continuing to deliver the best possible security solutions through our partners. With these enablement programs, customers can turn to any one of our army of 10,000 proven and fortified partners to protect themselves against shifting cybersecurity threats,” said Steve Pataky, Vice President, Worldwide Security Sales, SonicWall.
New Marketing Initiatives
In addition to SonicWall University, SonicWall unveiled today a major marketing campaign in response to partner requests to help educate prospective and current customers on the most pressing cyber threats today.
The goal of the campaign is to help partners educate their customers on how to best protect their infrastructure from today’s cybersecurity threats.