Tata Docomo highlights significance of digital implementation

Prateek Pashine, President-Enterprise, Tata Teleservices Ltd
Prateek Pashine, President-Enterprise, Tata Teleservices Ltd

Tata Docomo Business Services (TDBS) underscored ‘digital dividends’ as the key discussion point at its annual multi-city thought leadership platform ‘Do Big Symposium’ in Mumbai.

More than 230 participants, consisting of CEOs, industry stalwarts from across business verticals, entrepreneurs and CIOs, attended the Symposium. Tata Docomo led the discussion on industry impact due to digital disruption, and how enterprises can chart their path to become digital in order to achieve key business growth drivers such as operational efficiency, enhanced customer experience and effective management of workforce.

Industry stalwarts such as A. Vaidheesh, Vice President, South Asia & Managing Director, India, GlaxoSmithKline Pharmaceuticals Ltd; Uma Talreja, Chief Digital Officer, Raymond Ltd; Kamal Gianchandani, CEO, PVR Pictures & Chief of Strategy, PVR Ltd; Ajay Arora, Managing Director, D’DECOR Home Fabrics Pvt Ltd; and Prateek Pashine, President-Enterprise, Tata Teleservices Ltd, addressed the Symposium. The Symposium saw some thought provoking discussion on how digital transformation is not just applicable to companies in the technology space and nor is it only about adoption of new technologies. The discussions revolved around what all a company needs to do in terms of its vision and strategy so that digital becomes part of its DNA.

Speaking on the occasion, Prateek Pashine, President – Enterprise Business, Tata Teleservices, said, “To be digital or not, is no longer the debate. The question that is foremost in businesses today is how to go about being digital. A cogent business strategy that incorporates and leverages digital vision; creating the right organization with digital skills; adopting newer implementation models and then broadbasing digital so that digital becomes part of the organization DNA will bring to bear the dividends of digital. Businesses today are looking for help in stitching all these together to realize the full potential of digital. Tata Docomo is creating a Digital Advisory Council where group of industry stalwarts will advise the leadership teams of shortlisted companies in crafting their digital strategy.”

The panel comprising Uma Talreja, Kamal Gianchandani, Ajay Arora and Prateek Pashine discussed changes brought about to their organisation structure to drive the digital agenda, how they moved their existing workforce up the digital curve, and what all they have done to ensure that digital is embedded in every aspect of their day-to-day operations. The panel also discussed cyber threat as a key concern in digital adoption and measures organisations should take to ensure security and minimise risks.

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