women

Women safety app launched by MSAI

Women safety app MSAI

To enhance the safety of women and children of India Mobile Standards Alliance of India (MSAI) along with Nirbhaya Jyoti Trust launched “I Feel Safe Safety Ka Power Button” mobile app.

The mobile app was launched by Asha Devi, mother of ‘Nirbhaya’ at Delhi University’s North Campus Convention Centre.

Speaking on the occasion, mother of ‘Nirbhaya’, Smt. Asha Devi said, “I greatly appreciate the support and motivation that the youth of this country and leaders like Shri Harsh Vardhan and other dignitaries have given to Nirbhaya Jyoti Trust and the cause of Indian women in the last nearly four years. It is my fervent wish that every girl should be able to live a wholesome life and step out of home without the fear of molestation and violence. I am happy that MSAI have developed the ‘I Feel Safe’ mobile app for this purpose.”

“For centuries, women in India have suffered social strictures and abuse. It is important to change societal mindsets so that every girl of our country receives the respect which is her due and shines in life in her chosen field be it science, engineering, medicine, sports, dance, music or any other field of human endeavour,” said Shri Harsh Vardhan, Minister of Science and Technology, Government of India in his message.

The “I Feel Safe” mobile app, powered by Nirbhaya Jyoti Trust, instantly adds a virtual panic button. Mobile phone owners can simply press the “Safety Ka Power Button” five times to activate an alarm. The app does not need to be invoked for the safety alarm feature to work. In fact, it works even if the screen of the phone is locked, the SIM card has been removed, no Wi-Fi networks are available and without the need to subscribe to a data plan. The app works across India on all mobile networks and sends near real-time updates about the location of the mobile user.

In the event of an emergency, I Feel Safe notifies the user’s emergency contacts with the longitude and latitude of their current location. It places an automatic call to the national emergency number 100 and the location of the potential victim is tracked every 30 seconds and made available to their emergency contacts, as well as the I Feel Safe emergency call centre team, who then reach out to provide support, to overcome the emergency situation.

“The I Feel Safe mobile app addresses the growing need in the country to ensure better personal safety of women and girls if they are threatened with physical abuse or assault. This personal safety solution can also be availed by senior citizens, and anyone who senses a threat to his or her personal safety,” stated Bhawna Kumari, Business Head, MSAI.

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