YMS Mobitech Pvt. Ltd, a tech-based distribution start-up, has joined hands with smartphone manufacturer, Mi India for offline accessories distribution in key states of Eastern India.
The partnership will focus on offline distribution of Xiaomi accessories including Mi In-Ear Headphones, Mi Capsule Earphones, Mi Bluetooth Speaker, Mi Band 2, Mi Power Bank and other accessories. YMS Mobitech will make all Xiaomi accessories available to 2000 stores immediately across West Bengal, Bihar, Jharkhand, Orissa, Assam, Sikkim and all north-eastern states.
The YMS e-distribution network boasts of 11,000 retailers and 350 distributors across 364 cities in what is India’s largest app-based distribution ecosystem, guaranteeing on-demand sales with zero dead stock and zero loss of business opportunity.
Announcing the tie up Ajay Laddha, Co-founder, YMS Mobitech, said, “YMS Mobitech has been consistently working with an aim to disrupt the distribution landscape in India through its pioneering e-distribution platform. We are happy that a leading technology player like Xiaomi has placed their trust in us. We are excited to offer Xiaomi’s accessories and look forward to helping them scale new milestones in India through our distribution ecosystem.”
“We have made significant movements in our offline distribution plans for India, especially in 2016. We have been taking gradual steps in this direction and believe our association with YMS Mobitech will take us a step further in our plan. As our India portfolio grows, we are foraying into the offline accessory market for the first time to extend our accessory experience for our fans,” said Vipin Raina, Head – Offline Sales, Xiaomi India.
YMS Mobitech also creates financial products for the electronics industry, under its brand Apps You Need, and uses its technology-driven platform to sell and monitor these products. Few months ago, it also launched an accessories and IoT brand CULT.