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Zebra hopes to increase collaboration with its new ISV initiative

Zebra hopes to increase collaboration with its new ISV initiative

To increase collaboration with independent software vendor (ISV) partners and further engage software partner and developer communities Zebra Technologies has launched a global ISV initiative.

This initiative will be led by the newly appointed James Pemberton. Pemberton’s work with teams across Zebra will create a common approach for ISVs to be more integrated in product development that feeds into Zebra’s enterprise asset intelligence solutions and go-to-market activities.

The new initiative is expected to increase market penetration with ISV partners and enable enterprise application development through a revamped developer community portal. ISVs can join in multiple regions simultaneously; they can register and be recognized for projects globally.

The new ISV program includes global ISV Influence Rewards. These recognize and reward ISVs who influence customers – through their software – to buy Zebra products anywhere globally. ISVs receive free demo kits and financial rewards for registering projects.

Zebra’s active developer outreach campaign includes engagement at events such as Andevcon, AppsWorld and DroidCon. Plans are also underway for Zebra’s own global enterprise developer event series, “AppForum2017.”

Since 2005, Pemberton has focused on developing, improving, marketing and managing the EMEA ISV program at Symbol Technologies, Motorola Solutions and Zebra. He previously worked in several retail and eCommerce software companies.

“The launch of this initiative demonstrates Zebra’s commitment to the channel and clear recognition of the importance of the ISV partner and develop communities. James’ proven dedication to building strategic relationships with these important groups is key to leading Zebra’s renewed efforts to further engage them in building solutions that help our customers know more about their business,” said Bill Cate, VP (Channel Strategy and Operations), Zebra.

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