Independent advertising technology provider C1X (a.k.a. Class One Exchange), is launching C1X Mobile a beta version of their “Mobile SDK” for Android App Developers to give advertisers access to innovative ad formats along with multiple Ad Exchanges plugged-in to participate real-time.
C1X has recently launched its mobile offering as “C1XMobile” in APAC. The core philosophy of this product is to bring increased transparency & accuracy to advertisers by using “Audience-Data” from Publishers. This will enable them to target the most relevant audience inventory (In-App) unlike the traditional methods where the emphasis is only on the quantity of Downloads/Installs & not on the Post-Install activity, as Advertisers are more inclined towards targeting highly engaged & sticky app users with a higher LTV.
C1XMobile’s Top Tier clients include Snapdeal, Jabong, GoIbibo, MakeMyTrip, Mobikwik, CouponDunia, 1MG and many more.
“The exponential growth of the mobile advertising ecosystem in India, coupled with our evolving technology for the more intelligent data driven marketers has allowed C1X to increase its footprints in global markets,” said Mukundu Kumaran, Founder & CEO of C1X. “With demand for Premium inventory with Publisher intelligence increasing, we look forward to an exciting finish in the closing quarters.”