Bill Cate Roped-in to Strengthen Zebra’s Indirect Channel Strategy

Bill Cate Roped-in to Strengthen Zebra’s Indirect Channel Strategy

Zebra Technologies has appointed Bill Cate as vice president of its Channel Strategy, Programs, and Operations, effective immediately.

Cate will help strengthen Zebra’s indirect channel strategy with a focus on the launch and ongoing management of the new PartnerConnect program and tools that attract and retain value-added channel partners to represent and sell Zebra products and services around the world.

Cate will be responsible for managing Zebra’s global channel objectives to achieve further success with Zebra’s partners worldwide, maximizing the value of partner relationships throughout the ecosystem.

Since 2011, Cate served as senior director, Global Sales & Channel Operations for Motorola Solutions, where he was responsible for consolidating multiple products and services under a common global program architecture and driving high-impact enhancements to Global Sales and Channel’s systems and tools.

Previously, Cate spent 20 years at Sun Microsystems as head of Global Channel Marketing where Bill and his team were instrumental in developing one of the most respected value-added IT channels, representing 70% of company revenues. Bill earned his MBA and BSBA in Marketing from the University of Central Florida.

Mike Cho, SVP (Corporate Development) and interim CMO, Zebra Technologies, said, “Bill Cate is an experienced channel executive who has consistently achieved impressive results in setting and executing global marketing, sales and program strategies through large-scale channel ecosystems. He has extensive experience in developing effective, efficient processes and systems to operate and grow the business while increasing the value for everyone in the channel.”

Bill Cate, VP (Channel Strategy, Programs & Marketing), Zebra Technologies, commented, “I am honored to join Zebra Technologies. Zebra is a great company known for its world-class capabilities in working with channel partners and delivering innovative solutions that make enterprises more connected. This role represents an incredible opportunity to continue to enhance and execute a comprehensive channel strategy worldwide using what I have learned and practiced with enterprise technology ecosystems.”

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