Mumbai based startup, Footprynt launched its app for influencer marketing called footpyrnt, to bridge the gap between the influencers and the brand.
footprynt is an influencer identification app which connects brands and influencers. Currently, the app is available for both the Android & iOS platform. The app analyses a social media user’s activity & then connects the user to various brands.
It caters to two platforms namely, Twitter and Facebook to bridge the gap. footprynt doesn’t work with so-called influencers (high followers) they work with evangelists (greater engagement) to find the right mix.
Within a span of six months since the inception of the company, the app has over 10000+ logins and identifying over 2000 influencers across Twitter and Facebook. footprynt has tied up with over 17 brands, and have run 28 different campaigns. The app helps with a various cat we do influencer campaigns, product launch campaigns, making news viral & event launch campaigns on both Twitter and Facebook using our app.
Anand Thakur, Co-founder, Footprynt, said, “We believe everyone can be an influence, in fact we want to bring micro level influencers on the platform, ones who have an absolute authority on their smaller group of friends on Facebook, Instagram etc.”
According to a survey, over 84% of the marketers are planning to launch at least one influencer marketing campaign within 12 months.
The app also helps to generate sales leads & sales for brands on social media through offer based mechanism on the app.
footprynt working on NLP-based analysis of each user or say influencer. As influencers act as a customer to footprynt. Whereas Influencers’ affects the buying decision of consumers and engages the brand.