Technology

HP introduces ElitePOS point-of-sale system to reinvent retail

HP ElitePOS

HP Inc. India today unveiled its innovative and versatile, all-in-one point-of-sale (POS) system, the HP ElitePOS at India Retail Forum 2017.

The brand-new POS solution will help customers in the retail and hospitality companies to reimagine how technology can transform the in-store experience. The HP ElitePOS will help brick and mortar retailers deliver the best possible customer experience by providing data-driven insights on customer buying behavior. This is especially critical in an era when consumer’s shopping preferences are increasingly being influenced by e-commerce players.

“As retailers seek new ways to interact with customers and reinvent in-store experiences, technology must empower sales associates and engage customers in a way that feels like a natural extension of the brand,” said Aaron Weiss, vice president and general manager, Retail Solutions Business, HP Inc. “The new HP ElitePOS solution is built for versatility with a sleek and stunning design that can adapt to multiple retail and hospitality environments, while still offering the security, performance and long-term durability that our customers expect from HP.”

The ElitePOS features a stunning, modular design, different from large, boxy POS terminals commonly used in retail environments. Its design is also functional, supporting use cases beyond checkout to make shopping faster and easier for both customers and the sales associates assisting them. These use cases include: interactive signage, employee attendance, and self-service applications like a customer check-in and access to additional product offerings in the “endless aisle”. For retailers who want a clean and clutter-free counter space, or who need greater versatility in the placement of their point-of-sale terminal, the display can be separated from the input/output (I/O) base for maximum placement versatility.

For businesses who want technology to complement their brand’s experience, the ElitePOS and its accessories add further customization and flexibility. Attention to detail – including an optional receipt printer that integrates into the column stand, and an optional magnetic stripe reader built into the display, create a clean counter space for retail environments. The optional barcode scanner and optional standalone printer match the elegance of the ElitePOS for a consistent design aesthetic across peripherals.

The ElitePOS will be available in India at a price starting INR 59,999/- October 15, 2017 onwards. Customers can order it from any HP Authorized Partner starting October 2017.

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