As more people go online to buy things has given a boost to India’s Digital Commerce market. With increasing mobility and the plethora of mobile devices in the market especially mobile has become the primary channel for online shopping.
India Digital commerce market is still at a nascent stage, and accounts for less than 1 percent of total retail sales in 2015. However, India is one of the fastest-growing digital commerce markets in Asia/Pacific.
Gene Alvarez, managing vice president, Gartner, says, “India represents a $7 billion market, growing at more than 40 percent every year. Currently B2C commerce leads the market in India, while B2B is limited to organizations that drive online sales while trying to cut costs in dealing with their partners and distributors.”
Mobile commerce is a primary channel for digital commerce in India. Over 40 percent of digital commerce transactions came from a mobile device in 2014, and it is likely to exceed 50 percent in 2015. Due to the low Internet penetration in India, the country is leapfrogging the PC, and consumers are using mobile as the primary channel for online shopping.
Customer experience, product range, delivery, payment and customer service are the top five things Indian digital commerce players should focus on to grow their business, according to Gartner, Inc.