Philips ropes-in Creative Peripherals for its signage solution

philips and creative

Digital signage solutions firm Philips has appointed Creative Peripherals (CPDPL) as its national distributor. Under the terms CPDPL will be exclusively distributing Philips DSS in India.

Markets and Markets reports that the digital signage market is expected to reach USD 27.34 Billion by 2022, at a CAGR of 6.7% between 2016 and 2022. Another research agency predicts that, Indian digital signage systems market is projected to reach $524 million by 2019, at a CAGR of 25.8% during 2014-19.

“With Creative peripherals as our distributor, we will increase our presence in the IT channel as well as in retail & corporate partners,” said Uday Pratap, Business Head at Philips Signage Display Solutions. He also added, “Our goal is to continuously improve our customer experience in every aspect. Expanding our network of sales, personal support and being in proximity to our customers is a key initiative towards achieving that.”

“The signage market is going through a significant revolution. Offerings such as enhanced customer experience, visual consistency and adaptability across multiple locations to display interactive content is increasing ROI and attracting target audience for many brands. The video walls are gaining popularity and is already a trend in various concerts, fashion shows and corporate events,” said Ketan C Patel, CEO at Creative Peripherals.

“Philips is one of the strongest players in electronics segment with a very good R&D team. CPDPL sees this as an opportunity to expand along with Philips and we are helping them with everything we can. Both being strong players in their respective fields, this relationship will be a win-win situation for customers and partners.”

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