POKKT bolsters its global leadership team; ropes in industry veterans across multiple verticals and geographies


POKKT, India and SEA’s smartphone advertising platform for mobile games, has strengthened its leadership team with several key additions.

The company has announced the appointment of Siddharth Kelkar as Vice President & Business Head – Performance Advertising, Shrikant Rajemahadik as Global Head – Publisher Acquisition, Wayne Li as General Manager – Programmatic in Singapore, and David Zenna as General Manager – Programmatic Sales in USA. POKKT’s latest move comes close on heels of the appointment of Abdul Wahab as its Vice President & Global Head – Delivery and underlines its efforts to bolster its leadership ranks by bringing in experienced industry veterans with domain-specific expertise.

Speaking on the development, Rohit Sharma, CEO & Founder, POKKT said, “Leveraging our huge in-app inventory, over 200 successful campaigns and our strong data capabilities, we see two key growth drivers for us in the future. One is a great opportunity to expand our Brand Advertising business to other global markets, USA being the first one of them. And second is to scale up our performance advertising business in India and SEA. Therefore, we have focussed on strengthening our leadership team by bringing several domain experts on board.”

Siddharth has a robust experience of more than 15 years in the digital sales and media space, and has worked with leading brands like Reliance’s, Network 18, Hindustan Times and Times of India. Prior to joining POKKT, he was with SVG Media where he was heading Seventynine’s brand video and performance business and has also worked with Ozone Media as AVP for its mobile and desktop business.

David Zenna is dynamic digital sales strategist with more than 17 years of experience in all aspects of digital advertising including Big Data, Display, Programmatic, Search, Social and Mobile. He has previously worked across multiple sectors with companies like Haymarket Media Group, Monster Worldwide, Investopedia ULC, Experian Hitwise, and Datran Media before joining POKKT.

Abdul Wahab brings 13+ years of relevant industry experience to his new role, having previously served as Senior Director – Supply & Delivery at C1 Exchange. He has held leadership roles in several top companies like Vizury, Vserv, Ibibo, and Zenith Optimedia.

Shrikanth Rajemahadik is a veteran business enabler and growth expert. He has over 13 years of experience in leading business growth for new as well as dormant accounts, as well in driving revenue generation and optimisation. Before coming on board at POKKT, he was heading revenue for Nazara Games, one of the leading game developers & publishers based out of India, as its AGM – Operations & Revenue (Gaming). He has also worked with leading brands such as Bubbly, Network18 Media, and Samsung Electronics in various capacities.

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