A data-driven publishing company Quintype said it has raised $3.25 million in a funding led by Raghav Bahl, former CEO of Network18.
Bahl founded Quintillion Media, which is an all-digital, mobile-first media company. His first product, a Huffington-Post/BuzzFeed-like news site for India, called The Quint, launched earlier this year on the Quintype platform.
“We are excited to have Bahl support our company as he has, and are looking forward to using the funds to grow the company even more, particularly from a business standpoint,” said Amit Rathore, Founder, Quintype. “At Quintype, our goal is to make it just as easy to start a non-trivial media operation, as it is to start a blog. So, if you want to start a new online magazine, or a news site or app, or any other high-velocity content property, you’ll be able to do it in minutes.”
The Quintype platform is a seamless, end-to-end SaaS service that brings together all the functionality you need to run a modern media business, including everything needed to create and distribute content, understand and grow your audience, and also monetize that content. Because they’re all seamlessly integrated, these various functions work together extremely well, letting publishers focus on their content business, while the Quintype platform manages all the technology heavy lifting. It includes functionality like cardification, collaboration and team workflow tools, advanced semantic analytics, personalization and recommendation systems, an advanced monetization engine, and several other modules.
This SaaS offering lets media organizations reduce technology costs, while at the same time, leveraging big data and predictive analytics to increase revenue and profits. In fact, Quintype’s business model is unique. The entire state-of-the-art platform is available to anyone, free of cost. Quintype partners with publishers by making money through a revenue-share model, effectively aligning their interests with that of the publisher. Quintype only makes money when the publisher does.