Savera to Woo the Young Gen with ‘Manzana’

Savera to Woo the Young Gen with 'Manzana'
Gopal Pansari, Director, Savera

Savera Marketing has launched its consumer brand ‘Manzana’ – an exquisite range of high-quality computer peripherals, audio systems and security and surveillance systems for pro quality consumer segments.

Manzana’s line of products includes a premium range of speakers, headphones, keyboards and mice. Manzana plans to launch various security and surveillance products in the near future. Manzana products will be available in almost all the major cities of East, North and Western regions by first week of November.

Gopal Pansari, Director, Savera, said, “We are very excited at the launch of Manzana. Manzana will be an exquisite range of high-quality computer peripherals, audio systems and security & surveillance systems at competitive rates. We are launching Manzana to address the young generation that is the largest constituent of digital age today. We are very confident that Manzana will impress everyone with its premium quality and innovation.”

Manzana is led by a multi-skilled management team comprising of three directors. Their vision is further inspired by highly skilled technical and sales team. The brand is all set to create its presence in IT Channel Segment, Consumer Electronic Segment and Retail / Stationery segment. The company envisions initiating its first phase by launching its products in 11 states, including North, East and Western parts of India. And later in December, the company anticipates to cover total 17 states.

Pansari further elaborated, “The success of any launch in digital space today lies with a robust and strong reach across all markets in India. Savera Marketing has been chosen to take Manzana across all key 15 tier 1 and 2 markets across India. The growing aspirational class of young India will find the product within their reach – geographically as well as cost-wise!’

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