An online bazaar for Indian products Shimply.com has launched its mobile app which features a patent pending technology of Virtual Trial Room which gives you the freedom to see in advance how the products of your choice look on you, before you decide on one.
These products have been sourced from different states of India and Shimply guarantees dual benefit of unmatched selection of products and value for money claims the company press release.
The virtual trial room by Shimply.com addresses the common problem that every woman faces while shopping online – trying on the product. With this feature, Shimply.com promises to make online shopping experience as close to physical shopping. This technology makes use of the camera on the customer’s phone to click their picture and then place a product on it to see how it will look. With the app, customers can try on multiple products, virtually; the product can be dragged to any part on top of the picture with hand gestures and touch features. The product and base picture (of customer) can be resized to generate a parallax and 3D effect that allows the customer to see the product in a way as if customer is actually wearing it.
The patent pending technology aids the users to click their picture and try the products on the app without saving the picture on the phone. Also, it saves the customers from the peeping tom problem.
“In e-tailing categories like apparel, accessories, and furniture, consumers want to touch, feel and try before buying. Not only the consumers’ hesitation about the look of clothing or an accessory, disappears with our app, it also helps them try unique products which represent the Indian diversity and culture. This is the reason why we encourage people by saying ‘India ko try kar ke dekho’,” said Rajat Garg, Founder and CEO, Shimply.com.