Indiamart’s B2B e-marketplace arm Tolexo signed an MoU with Madhya Pradesh Laghu Udyog Nigam Pvt Ltd (MPLUN) to enable India MSMEs bolster their business.
The MoU was signed in the presence of Chief Minister of Madhya Pradesh Shri Shivraj Singh Chauhan in Bhopal on 17th July, 2016.
The MoU includes promotion, marketing and distribution of goods manufactured by MSME units of Madhya Pradesh on Tolexo’s online platform.
The MoU will open up new avenues for existing as well as prospective MSMEs and young entrepreneurs of the state to sell their products and services to a massive buyer base across the country. Tolexo will also provide the necessary back-end infrastructure, i.e. account management, customer care centres, order management systems for creating and maintaining a database of buyer and order details to assist MSME sellers in their smooth functioning.
Tolexo plans to help MPLUN to evaluate the performance of the sellers by periodic information sharing which can be used to further align business practices. In more good news for the owners of these enterprises, Tolexo will offer marketing and selling services at rebated prices in order to enhance the propensity of MSMEs to explore the realm of online commerce.
Serving as a significant step towards integrating the state’s manufacturers with nation-wide marketplaces, Tolexo and MPLUN have entered into a Vendor Development Program. They will jointly hold awareness campaigns as well as workshops and seminars at industrial clusters established throughout the state to teach the MSME owners of the benefits of online marketing. These interactive sessions will also provide know-how regarding capacity building for the MSMEs and developing online product catalogues, customized product portfolios and better understanding of the virtual buyer.
Speaking on the MoU, Prashant Chauhan, Co-Founder Tolexo, said, “We are certain that this MoU will become an effective tool for the MSME enterprises of Madhya Pradesh to maximise their market reach and sales. We have already extended the benefits of our technology innovation and logistical support to over 7,000 sellers in India and are delighted to further bring MPLUN-empanelled businesses within the fold of this inclusive growth.”
The MoU will be in effect immediately as 580 MSME vendors of Madhya Pradesh already registered on the MP Vendor Development Online Portal www.mpvdp.in will be enrolled on Tolexo. Tolexo will also assist MSMEs in allied e-commerce activities such as doorstep pickup and delivery along with procuring online payments.