Hyperlocal marketplace Zopper has launched its brand new desktop website “www.zopper.com” to enhance user friendliness and appeal, as well as improve the product and price discovery experience for its users.
This transition from an app-only platform to a multiplatform e-commerce company makes it possible for the platform to identify the exact user location and help Zopper in extending its services to its users through a web-based platform. The launch is aimed at providing Zopper users with a seamless experience across all online touchpoints including its mobile app, m-site and the desktop website.
Another reason behind the launch of a dedicated website by Zopper is the increasing consumer preference for bigger screens to view images, especially for high-value purchases like electronics, something which was not possible through the mobile app.
Speaking on the website launch, Neeraj Jain, CEO & Co-founder, Zopper, said, “Our website platform has been designed to fulfil this vision of fostering greater trust about the product being ordered. With the introduction of several new features, such as maps, we are confident of fulfilling the delivery promise to our customers and making their purchase experience extremely satisfactory.”
Zopper’s hyperlocal approach will also ensure that products ordered through its website will have the fastest delivery as compared to other e-commerce websites. The portal will additionally update its website content with helpful product information, articles, blogs, newsletters and company announcements in order to add greater value to the user experience on its website.